Innersense Color Purity isn’t just another ammonia-free color—it’s a next-generation color system crafted for stylists and clients who prioritize health, integrity, and ingredient transparency. It represents a new standard in holistic beauty with uncompromising performance.

WHAT'S INSIDE + WHY IT MATTERS

Innersense takes a less-is-more approach, relying on plant-powered ingredients and safe color chemistry to nourish the hair while delivering vibrant, dimensional color.

ORGANIC COCONUT OIL

What it does:

• Deeply penetrates the hair shaft to moisturize and soften
• Helps minimize protein loss during coloring
• Reduces scalp irritation and dryness

Why it matters:
Coconut oil acts as a natural buffer during the color process, helping preserve the hair’s lipid barrier and overall structure.

ALOE VERA

What it does:

• Soothes the scalp and cools inflammation
• Provides essential hydration to the hair and skin
• Encourages a calm, comfortable color experience

Why it matters:
Aloe is a star in holistic formulations. It’s naturally anti-inflammatory and rich in vitamins A, C, and E—promoting both skin health and hair vitality.

SUNFLOWER SEED OIL

What it does:

• Conditions the hair and boosts elasticity
• Rich in vitamin E and antioxidants
• Helps maintain color longevity and shine

Why it matters:
This lightweight, non-greasy oil provides natural UV protection and prevents oxidative stress that can dull or fade color.

SHEA BUTTER

What it does:

• Seals in moisture and reduces scalp flaking
• Softens the hair and helps maintain manageability
• Protects against heat and environmental damage

Why it matters:
Like in Oligo, shea butter adds protection and polish—making Innersense ideal for color clients who also use heat tools regularly.

WHAT INNERSENSE DOESN'T CONTAIN + WHY

Innersense Color Purity is free from the ingredients most commonly linked to allergic reactions, hormone disruption, or toxicity:

no  ammonia + mea

• Both are harsh alkalizers used to open the cuticle.
• Ammonia causes fumes, irritation, and potential long-term respiratory effects.
• MEA, while gentler, can cause buildup and dry out the hair over time.

Innersense uses a proprietary alkaline system that is gentler, odorless, and safe.

no  ppd + ptd

• Often found in traditional permanent hair dyes to create dark, long-lasting shades.
• Known allergens and potential immune disruptors.

Innersense uses alternative pigments designed to be less sensitizing and more scalp-friendly.

no  resorcinol

• A common dye intermediate that helps stabilize tone.
• Has been linked to thyroid disruption and skin sensitivity.

no  synthetic fragrance + parabens

• “Fragrance” can hide hundreds of chemical ingredients, including phthalates.
• Parabens are preservatives tied to hormone disruption.

Innersense is completely fragrance-free and preserved using safer, more natural alternatives.

no  animal testing

• Innersense is proudly Leaping Bunny Certified, ensuring no animal testing at any stage of product development—from raw ingredients to finished formulas.

WHY IT'S A GAME CHANGER

Innersense Color Purity is ideal for:

• Clients with sensitive scalps or allergies
• Pregnant or postpartum guests
• Cancer survivors or those with health concerns
• Anyone living a clean lifestyle and looking for true ingredient transparency

how to ask for it in the salon

Innersense Color Purity is available as a $28 Organic Color Upgrade.