Aluram is clean beauty, simplified. Rooted in transparency and performance, Aluram delivers salon-quality results with a focus on clean, lightweight hydration and scalp health. Every product is vegan, cruelty-free, and made without sulfates, parabens, gluten, or silicones—making it a perfect match for anyone seeking non-toxic, high-performing haircare.

Powered by coconut water instead of water as the first ingredient, Aluram’s formulas deliver deep hydration without the weight. Whether you're looking for volume, moisture, curl definition, or color protection, Aluram has an option for every hair type—without harmful ingredients that compromise long-term hair and scalp health.

WHY WE LOVE IT

• Vegan & Cruelty-Free
• Leaping Bunny Certified
• Free from sulfates, parabens, gluten, silicones & dyes
• Color-safe & lightweight
• Infused with natural botanicals and oils like Marula, Rosehip, Avocado, and Jojoba
• Coconut water base for weightless hydration

perfect for

• Clean beauty lovers
• Sensitive scalps
• Guests wanting high-performance results without buildup
• Color-treated, fine, curly, or damaged hair

Aluram is proof that clean, conscious beauty can still perform at a professional level. Ask your stylist which Aluram products are right for your hair type—or shop our salon retail display and support small business while upgrading your routine.